The visits
SCILT, Loch Duart and the school language department worked together to create an exciting programme for S3 learners with visits and workshops culminating in an interdisciplinary project in which the young people created a point-of-sale flyer and a price stabber.
To launch the project the sales director from Loch Duart went to Montrose Academy to present the company and speak about the links they have with France.
A smaller group of youngsters - two representatives from each S3 class - visited Loch Duart offices in Montrose. There, they had the opportunity to video conference with the Brittany office and asked questions in French. They learned in more detail about the company and saw and heard employees selling salmon using a range of languages.
Loch Duart is involved because we are 65% export and sell 30% into France. The Montrose office is communicating with France six days per week. Languages make our business work.
- Sales Director
After the visit, the Head of Department said:
Thanks so much for making the visit so enjoyable for the pupils who came along! They responded so positively.
Staff from SCILT delivered a workshop in French to all S3 learners. They got the opportunity to be involved in different activities in which the young people could use their current knowledge, learn new vocabulary and improve their reading, listening and writing skills.
Here are some of the young people’s comments:
- I worked as part of a team to understand a description of the company in French
- I learned how to work with new people
- I think it is useful to know languages for a lot of jobs
- Languages are important because businesses look for people who can speak different languages
The Advertising Campaign
It was decided during the planning that the youngsters would finish the project by creating and presenting a point-of-sale flyer and a price stabber.
The sales director from Loch Duart gave a clear brief about the company’s requirements for the completed sales materials:
- The salmon should be presented as the best quality, best tasting on the market. Text should include a brief introduction to the company and its philosophy.
- A clear but very short and concise product description is required for the shopper.
The pupils worked in groups of three or four to produce their designs, taking into account the requirements of the brief and the accuracy of the French.
Showcase final
A group of about thirty youngsters were selected to take part in the final challenge. Learners worked in groups preparing a presentation in French about their final product.
These groups worked exceptionally hard, giving up much of their own time as well as working in form time, to complete their presentations to a very high standard.
- PT Montrose Academy
The final stage of the project took place at Angus House in Forfar. The youngsters presented their price stabber and leaflet to a panel of judges from Loch Duart, SCILT, Angus Council and Montrose Academy. Every group was extremely well prepared and delivered impressive presentations, making the judging very difficult! The winning group took the main prize of an all-expenses paid gourmet French meal at the sensational Gordon’s restaurant in Inverkeillor, plus some iTunes vouchers generously donated by Loch Duart. Other fantastic prizes were awarded to the runners up and each group who participated received a prize from SCILT too.
View the winning PowerPoint.